Construction & Real Estate GroupSocial MediaPerformance MarketingVideo Production
Transforming Construction & Real Estate Group's Social Media into a Lead Generation Engine
How we turned Construction & Real Estate Group's dormant social media accounts into their highest-performing lead generation channel — generating 47 qualified leads per month.
1 min read
47
Monthly leads
From near zero
18.6K
Instagram growth
From 2.1K followers
4.8%
Engagement rate
vs 1.2% industry avg
₹3.2Cr
Attributed revenue
In 6 months
The challenge
Construction & Real Estate Group, a major real estate developer in Dubai, had social media accounts with inconsistent posting, generic stock imagery, and zero engagement. Their marketing team saw social media as a "nice to have" rather than a business driver.
Meanwhile, their competitors were generating significant inquiry volume through Instagram and LinkedIn.
Our approach
Content strategy overhaul (Month 1)
We completely rethought their content approach:
- Shifted from corporate stock photos to project walkthroughs and behind-the-scenes content
- Created a content calendar with daily posting across Instagram, LinkedIn, and Facebook
- Developed 5 content pillars: Project Showcases, Market Insights, Client Stories, Team Culture, and Industry News
Video-first production (Month 1-3)
Real estate sells through visuals. We invested heavily in video:
- Monthly drone footage of active construction sites
- Client testimonial videos (professionally produced)
- Quick property walkthrough Reels and Shorts
- Time-lapse construction progress videos
Paid social campaigns (Month 2+)
We layered targeted paid campaigns on top of organic content:
- Lead generation campaigns targeting NRI investors
- Lookalike audiences based on existing buyer profiles
- Retargeting website visitors with project-specific ads
- WhatsApp click-to-chat campaigns for instant inquiries
Community management
- Responded to every comment and DM within 2 hours
- Proactive engagement with relevant real estate communities
- Monthly live Q&A sessions on Instagram
The results
Within 6 months, social media became their top lead channel:
- Monthly leads from social: 47 (from near zero)
- Instagram followers grew from 2,100 to 18,600
- Engagement rate averaged 4.8% (industry average: 1.2%)
- Social media attributed revenue: ₹3.2 crore in 6 months
- Cost per lead from social was 62% lower than Google Ads
Client feedback
"Apex Infinity Tech transformed our digital presence completely. Their data-driven approach helped us scale our marketing efforts and see real, measurable results within months." — Managing Director, Construction & Real Estate Group