Storefronts built to sell, not just to launch
A good-looking store that loses people at checkout is an expensive brochure. We build and optimise commerce experiences around the numbers that decide profitability: conversion rate, average order value and repeat purchase rate.
Typical lift in mobile conversion after checkout work
Target largest contentful paint on product pages
Common gain in repeat purchase from retention flows
Typical build to launch for a full storefront
What you get
Deliverables, not deliverable-shaped promises
Shopify and headless builds
Custom Shopify themes or headless storefronts on modern frameworks, chosen by what your catalogue and traffic actually require rather than what is fashionable.
Checkout and cart optimisation
The highest-value work in commerce and the least glamorous. Fewer fields, clearer costs, faster payment, and mobile flows that do not lose people at the last step.
Product and catalogue operations
Structured product data, variant handling, search and filtering that works, and merchandising rules that put the right items in front of the right visitors.
Payments, shipping and tax
Local payment methods, COD handling, shipping rules and tax configuration set up correctly for India and cross-border selling.
Retention and lifecycle marketing
Abandoned cart, post-purchase, win-back and loyalty flows across email and WhatsApp, because acquiring the same customer twice is the expensive way to grow.
Analytics and profitability reporting
Server-side tracking, accurate attribution and reporting that shows contribution margin by product and channel, not just top-line revenue.
How it runs
From first call to compounding results
- Redirect and SEO mapping on every migration, so relaunches do not tank organic traffic
- Mobile-first: most Indian commerce traffic is on a phone, on a mediocre connection
- Reporting on contribution margin, not just revenue
- You own the store, the theme code and the customer data
- 01
Audit the funnel
We analyse where visitors drop off, from landing through to payment, and size each leak in revenue terms so priorities are obvious.
- 02
Fix the fastest wins
Speed, checkout friction and mobile layout usually come first. These often pay for the wider project before the redesign has started.
- 03
Build and migrate
New storefront built in staging with full catalogue migration, redirects mapped and SEO preserved, so a relaunch does not cost you existing rankings.
- 04
Grow retention
Once acquisition is efficient, lifecycle flows go live to raise repeat rate and order value — the levers that compound.
Checkout was leaking badly on mobile. Fixing it was less glamorous than a redesign and worth considerably more.
Common questions
Things worth knowing before you commit
Shopify suits most catalogues under a few thousand SKUs and gets you live faster with less to maintain. Custom or headless makes sense when you have unusual pricing logic, heavy content needs or performance requirements the platform cannot meet. We recommend based on your catalogue and roadmap, and we will say so if Shopify is the cheaper right answer.
It can, when redirects are handled carelessly. We map every existing URL to its new destination before launch, preserve metadata and structured data, and monitor indexing closely for the first weeks afterwards.
Yes, and often that is the better value. A conversion audit on a working store frequently finds more revenue than a rebuild would, at a fraction of the cost.
Yes — our media production and graphic design teams cover product shoots, lifestyle imagery and video, so listings and campaigns can be produced together rather than sourced separately.
Next step
Find out what e-commerce is worth to your business
A free audit, a written summary of the highest-value fixes, and no obligation afterwards.